This Privacy Policy describes how your personal information is collected, used, and shared when you
visit or make a purchase from tiptop.com (the “Site”).
Personal information
we collect When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP address, time zone, and some of
the cookies that are installed on your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.
We collect Device Information
using the following technologies:
- “Cookies” are data files that are placed on your device or
computer and often include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions
occurring on the Site, and collect data including your IP address, browser type, Internet service
provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are
electronic files used to record information about how you browse the Site.
Additionally
when you make a purchase or attempt to make a purchase through the Site, we collect certain
information from you, including your name, billing address, shipping address, payment information
(including credit card numbers), email address, and phone number. We refer to this information as
“Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we
are talking both about Device Information and Order Information.
How do we use
your personal information? We use the Order Information that we collect generally
to fulfil any orders placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order confirmations). Additionally,
we use this Order Information to:
- Communicate with you;
- Screen our orders for
potential risk or fraud; and
- When in line with the preferences you have shared with us,
provide you with information or advertising relating to our products or services.
We use
the Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).
Sharing you personal
Information We share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use Shopify to power our online
store--you can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our
customers use the Site -- you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal
Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant
or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising As described above, we use your Personal Information
to provide you with targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You
can opt out of targeted advertising by using the links below:
- Facebook:
https://www.facebook.com/settings/?tab=ads
- Google:
https://www.google.com/settings/ads/anonymous
- Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at: http://optout.aboutads.info/.
SMS
Marketing
We value your privacy and the information you consent to share in relation to our SMS marketing
service. We use this information to send you text notifications (for your order, including
abandoned checkout reminders), text marketing offers, and transactional texts, including
requests for reviews from us.
Our website uses cookies to keep track of items you put into your shopping cart, including when
you have abandoned your checkout. This information is used to determine when to send cart
reminder messages via SMS.
Do not track Please note that we do not alter our Site’s data collection and
use practices when we see a Do Not Track signal from your browser.
Your
rights If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through the contact information
below.
Additionally, if you are a European resident we note that we are processing your
information in order to fulfil contracts we might have with you (for example if you make an order
through the Site), or otherwise to pursue our legitimate business interests listed above.
Additionally, please note that your information will be transferred outside of Europe, including to
Canada and the United States.
Data retention When you place an order
through the Site, we will maintain your Order Information for our records unless and until you ask
us to delete this information.
Changes We may update this privacy
policy from time to time in order to reflect, for example, changes to our practices or for other
operational, legal or regulatory reasons.
Contact us For more
information about our privacy practices, if you have questions, or if you would like to make a
complaint, please contact us by e‑mail at
info@tiptop.com or by mail using the
details provided below:
RS Chrono
info@tiptop.com
[Re: Privacy Compliance Officer]